About > Our Values
Our Values
ICI Medical has been around for ten years, starting as pioneers in medical education through webinars. Since then, we have done everything from building eLearning courses to websites, hosting conferences, and much more.
Three things have always stood out in that time:
There is an overemphasis on content creation and not enough on promoting events
There is too much emphasis on the one time, one place, one chance to see it type of content
On-Demand content is undervalued
Digital is both the present and the future.
Healthcare professionals are dedicating less time to in-person interactions and spending more time consuming education online. That’s why we launched ENGAGE and have designed the best way to connect with your customers where they spend their time.
The Values That Underly Our Work
Thoughtful Design
Thoughtful design says everything without words and leaves a lasting impression. We firmly believe that a picture says a thousand words (when done right).
Data Driven Decision Making
Data allows you to make agile strategic decisions. If you know exactly what is happening throughout every point of a campaign, and within a program, you can use that information to make improvements and ensure optimized allocation of budget.
Seamless User Experience
You can have the best possible content, but if it isn’t easy to access and navigate, you’ve lost them before they begin. It is critical to get this right.