Services > Full Funnel Marketing Services
Making your medical education stand out through full funnel marketing
Like a garden, full funnel marketing involves multiple steps to achieve success.
Awareness - Planting Seeds
In this phase of the funnel, you want to reach as many people as possible with your message. The more people you reach the more interest you generate in your program.
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Social media is where your customers spend the most time and therefore provides the greatest reach. The good thing is targeting health care professionals on social medial is easy, if you know what you’re doing.
Hundreds of thousands of healthcare professionals are already on social media. With a mix of thoughtful copy, design, and some algorithmic secret sauce, we can get their eyes on your content.
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Email marketing is also an effective awareness tool but is limited in its scope as you can only target subscribers (good thing we have lots of them). High open and click through rates are critical to ensure a cost effective spend at this stage of the funnel.
Our email list contains only healthcare professionals with an express interest in medical education content. This means a higher click rate for your content than any competitor.
Consideration - Nurturing Growth
Once your seeds are planted, it’s time to tend to them so they can grow. In this phase, people have already shown an interest in what you’re offering by clicking a social ad or email.
Search engine optimization and blog creation are critical steps to getting more clicks by ensuring your content ranks high on search. That is why we have designed our hosting environment, ENGAGE, to include these services as a default to the hosting package.
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Search engine optimization (SEO) helps you reach interested audiences by displaying your page as a result when they use a search engine.
Search engine marketing (SEM) is different from SEO but also means driving even more qualified leads to your page by paying to boost your position or rank within the results of a given search.
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Some people need a lot more information before committing time to learning, while others may be looking for less. Adding a blog is the perfect way to engage these customers and entice them to go even deeper. At this stage they at least walk away with the key points if they don’t sign up (not everyone does).
Conversion - Reaping the Rewards
You planted, watered, and tended the soil; now, it’s time to enjoy the fruits of your labour. In the conversion stage, you’ve offered your audience everything they needed to feel confident in deciding to take action and sign up/enroll/register. The key here is to offer seamless access to your content.
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Hosting your content on ENGAGE offers a one-stop-shop for hosting and promotion. This also means we can analyze the customer journey from beginning to end and learn how to attract even more customers.
Formats:
Recorded Webinars
Microlearning (15 Minute Fridays)
Case Studies
Podcasts
eLearning
Quizzes
